Rob Greenfield is an adventurer, environmental activist, humanitarian and dude making a difference. He is dedicated to leading the way to a more sustainable and just world.

Rob is the creator of The Food Waste Fiasco, a campaign that strives to end food waste and hunger in the U.S. He has dove into more than two thousand dumpsters across the United States to demonstrate how nearly half of all food in the U.S. is wasted while 50 million (1 in 7) Americans are food insecure.


Rob has cycled across the U.S. three times on a bamboo bicycle bringing his message of sustainability and earth-friendly living to the United States. His first bike ride across the U.S. is also a book, Dude Making a Difference.


In 2016, he landed in Rio de Janeiro, Brazil without a penny in his pocket. He was on a mission to travel to Panama, 7,000 miles and seven countries away, while relying only on the goodness of humanity. This adventure is a six-episode series called Free Ride on Discovery Channel that played worldwide. His travels have taken him to six continents and 45 countries.